
A new blip on my sub-$20 value radar, this multi-vineyard McLaren Vale red (60 per cent shiraz, 30 per cent cabernet sauvignon and 10 per cent grenache) embodies the region’s drinkability: attractive ripe plum flavours, nicely handled vanilla oak that coexists peacefully with the wine’s silky tannins and a persistent, succulent finish that’s not all that common at this price point. Not sure what distribution’s like for this, but it’d be a pretty handy drop to be able to whip out for impromptu occassions that call for a decent splash of red. 16.5/20 www.chalkhill.com.au
After a less-than-inspiring tasting of sub-$20 red wine blends, it became obvious that there’s a lot of unremarkable (at best, faulty at worst) new cheap reds doing the rounds. Regardless of what “connoisseurs” might think of perenial shelf-fillers like Queen Adelaide, Matthew Lang, Sacred Hill et al, the reason I think they continually sell so well year in and out is brand familiarity: generations of “social” wine drinkers recognise these brands as dependable drops for their drinking dollar, have done so for many years and are likely to do so for many more.
I suspect that many up-and-coming names in the industry would kill for this sort of recognition and steady earner for their bottom line.
I also think this could be part of the aforementioned problem to do with the swell of ho-hum red - and similarly, white - wine trickling on to the market.
On more than one occasion, it’s discovered that these new names are second labels from established and reputable wineries who have decided to dip their toes into the waters of the lower - and more competitive - price point market. In these instances, I think already established reputations serve as a hindrance as savvy consumers make comparisons that inevitably result in disappointment when the new doesn’t live up to the expectations set by its predecessor.
Of course, decisions made in the marketing department and sheer necessity are often catalysts for the introduction of wines to a brand’s portfolio and with the industry getting more competitive by the vintage, producers can’t be blamed for such decisions - but I think signs are starting to emerge that the wine glut that Australian consumers were once showering freely in may not be as perpetual as once thought…